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Connecting with internal stakeholders – Soren Lund

In our weekly extract from EffectiveBrands book The Global BrandCEO, Soren Lund, Senior Developer, Lego discusses the importance of connecting with internal stakeholders. “Early on in my career I had...

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Great Global Marketing Strategies – Jennifer Davidson

In our weekly extract from EffectiveBrands book The Global Brand CEO, Jennifer Davidson, Vice President Marketing, Molson Coors, discusses great global marketing strategies. “Once you’ve finally...

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Book Club: Never mind the sizzle…where’s the sausage by David J Taylor

Adrian Day, independent brand consultant and business adviser, reads Never mind the sizzle…where’s the sausage by David J Taylor recommends it unequivocally. At last! A marketing book I can recommend...

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The Importance of Connecting – Folkert Kamphuis

In our weekly extract from EffectiveBrands book The Global Brand CEO Folkert Kamphuis, Global COO of Animal Health, Novartis, discusses the Importance of Connecting. “To me personally it’s very...

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Book club: Creative Mischief by Dave Trott

Peter Barrett, Head of Marketing, Business & Application Services at Fujitsu read Creative Mischief by Dave Trott and found it fascinating, compelling and captivating. This book is full of original...

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Leading By Example – Rob Malcolm

In our weekly extract from EffectiveBrands book The Global Brand Rob Malcolm, President Global Marketing, Sales and Innovation, Diageo discusses Leading By Example. “The more time I spend working on...

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Book Club: Management in 10 Words by Terry Leahy

Terry’s words are all gold: Andrew Seth reads Management in 10 Words by Sir Terry Leahy. Departing leaders write memoirs. Terry Leahy is no exception, writing about his years at Tesco, but his approach...

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Checking the brand’s pulse – Marianne Schoenauer

In our weekly extract from the EffectiveBrands book, The Global Brand, Marianne Schoenauer, Director Marketing Knowledge Management, Unilever discusses Checking the brand’s pulse. “I have this...

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Book Club: Creative Mischief by Dave Trott

Fascinating, compelling, captivating: Peter Barrett reads Creative Mischief by Dave Trott. This book is full of original stories, great humour, genuine insight – and I learnt a lot about advertising,...

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Book Club: How rational is your strategy?

In the latest edition of The Marketing Society’s quarterly journal Market Leader, Kieran Levis says that Richard Rumelt’s Good Strategy/Bad Strategy is the most sensible, readable recent book on this...

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